TRESemmé
In Egypt, most women have hard-to-manage hair. But since our audience hates messages from brands, we had to think of a smart manoeuvre to grab their attention.
We dramatized hair drama by comparing it to a toxic relationship, starring a loved actress (known for her frizzy hair) Jamila Awad.
BRONZE - MENA EFFIE 2017
Translated Script:
He’s always controlling me,
What I look like. How I act.
I’ve tried everything.
In many instances, he just takes over and plays with my mind.
And when I’ve had it…
Until I took back control.
My hairdresser showed me how.
With Tresemmé 7-day Keratin Smooth, don’t let your hair control you.
You hair under control.
