![](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/68f2ddab-a89b-458e-802c-f4f4f33c734b/Screenshot+2024-07-18+at+10.07.23+PM.png)
TRESemmé
In Egypt, most women have hard-to-manage hair. But since our audience hates messages from brands, we had to think of a smart manoeuvre to grab their attention.
We dramatized hair drama by comparing it to a toxic relationship, starring a loved actress (known for her frizzy hair) Jamila Awad.
BRONZE - MENA EFFIE 2017
Translated Script:
He’s always controlling me,
What I look like. How I act.
I’ve tried everything.
In many instances, he just takes over and plays with my mind.
And when I’ve had it…
Until I took back control.
My hairdresser showed me how.
With Tresemmé 7-day Keratin Smooth, don’t let your hair control you.
You hair under control.
![Solidarity GIF.gif](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/ee748ca5-2b5a-4f98-aeaa-f3772c5662c1/Solidarity+GIF.gif)
![Soldarity.gif](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/3516414f-a1a2-46eb-aaea-4b8084887092/Soldarity.gif)
![Hnet-image.gif](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/61197146-b15b-490b-9c87-c4610ccac2a9/Hnet-image.gif)
![Solidarity Final.gif](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/61984d5f-0712-4b3a-a01a-c221dc6c230e/Solidarity+Final.gif)
![Hnet-image-2.gif](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/e9a08af8-cadc-4842-a812-940948a2dd1c/Hnet-image-2.gif)
![Jamila Awad](https://images.squarespace-cdn.com/content/v1/5e8a2c4d2343bc6ad6f7a824/1586898578901-UJQSZC32M7LEFGLTK0Q9/Screenshot+2020-04-14+at+22.01.29.png)