WHEN WE’RE SAD, WE SHOP.

78% of Brits impulse shop, yet nearly one-third feel purchase regret. (Yikes!) Research shows that video games characterised with low cognitive loads and short time demands are capable of the same dopamine boost, lowering stress and loneliness. So we created Play or Pay.

CREATIVE TEAM:

Esther van Vliet - Copywriter
Youmna Hazzaa - Art Director and Animator